myfreshies community carbon credit platform

The purpose of this project is to understand how a community-based carbon credit could be implemented through the use of social capital. As such, it is a practical exploration into the relationship between classical economics and a humanitarian design approach.

The community based model addresses the existing carbon trading system on three fundamental levels. These levels include issues of measurement standards, proximity of credits generated and the human condition in relation to the carbon economic model. The use of social capital is used as a potential to supplement a personal credit framework within a community context.

The design consists of an online social platform and the implementation of  the online data generated by the website  into the physical community through an augmented reality application.

initial research and analysis


final design

The Community Carbon Credit Platform consists of an online social website where users can learn how to generate personal carbon credits, sell these credits to members of the community and purchase credits in order to offset environmental impact. The augmented reality application provides real-time environmental information from data generated online and allows community members to experience environmental initiatives through civic engadgement. By providing a real world context to offsetting a carbon footprint, individuals can better understand how behavior relates to the carbon economic model.